{"id":23742,"date":"2023-05-31T15:02:18","date_gmt":"2023-05-31T15:02:18","guid":{"rendered":"https:\/\/staging-envoice.kinsta.cloud\/?p=23742"},"modified":"2024-01-31T09:27:33","modified_gmt":"2024-01-31T09:27:33","slug":"hubspot-quickbooks-integration","status":"publish","type":"post","link":"https:\/\/staging-envoice.kinsta.cloud\/en\/blog\/hubspot-quickbooks-integration\/","title":{"rendered":"HubSpot QuickBooks Online Integration: Connect Apps to Maximize Value"},"content":{"rendered":"

When you integrate QuickBooks Online and HubSpot it reduces data silos between two traditionally discrete functions \u2013 marketing and finance.<\/span><\/p>\n

If you are using<\/span> QuickBooks Online for accounting<\/span> and HubSpot to manage marketing campaigns, connecting these two apps can be an effective way to eliminate manual work and improve visibility.<\/span><\/p>\n

Before we dive into the details, let\u2019s discuss why a HubSpot and QuickBooks online integration makes sense.\u00a0\u00a0<\/span><\/p>\n

What Happens When You Integrate HubSpot with QuickBooks?\u00a0<\/span><\/h2>\n

Integrating your HubSpot account into your QuickBooks Online account can be a convenient way to increase visibility in finance and marketing. QuickBooks Online helps you manage taxes, accounting, and finances. HubSpot, on the other hand, assists businesses with inbound and outbound marketing to attract leads, cultivate customer relationships, and manage pipelines.<\/span><\/p>\n

Connecting your accounting software and customer relationship management (CRM) helps marketing and finance teams work towards the same goals and objectives. CFO and the CMO are more likely to be on the same page since they can access the same information. Studies have also shown that collaboration between these two functions can result in incremental financial improvements ranging from 20 to 40%.<\/span>[1]<\/span><\/p>\n

As business processes evolve, so does the role of various departments like finance and the market. Chief Marketing Officers, for instance, had to move from selling products to helping customers find solutions. Finance leaders, on the other hand, have been playing more strategic roles in allocating resources to boost profitability and support growth.<\/span><\/p>\n

Benefits of Syncing Your QuickBooks Account with Your HubSpot Account<\/span><\/h2>\n

Default integration between QuickBooks and HubSpot allows data syncing without using any third-party app. Syncing data between these two platforms allows your organization to unlock the following benefits.<\/span><\/p>\n

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Courtesy of Canva\/GettyImages<\/figcaption><\/figure>\n

Reduce Manual Data Entry<\/b><\/h3>\n

Integration provides a way for two apps to communicate \u2013 eliminating duplicative work since information doesn\u2019t have to be entered twice. All the information you enter through HubSpot can be forwarded electronically to your QuickBooks Online account -reducing hours spent just entering information from one system to another.<\/span><\/p>\n

Improved Customer Experience<\/b><\/h3>\n

With the existing integration, sales personnel can see whether the client received the invoice and the payment status. Having visibility into what\u2019s holding up the progress allows marketing to lend assistance to customers and address issues faster \u2013 creating better experiences with your brand.<\/span><\/p>\n

Alignment of Various Teams<\/b><\/h3>\n

Access to the same information enables closer collaboration between the marketing and finance team. Allowing your marketing and sales team to access invoice status, for instance, will make it possible for your marketing people to help the AR or accounting department chase after unpaid invoices.\u00a0<\/span><\/p>\n

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Courtesy of Canva\/GettyImages<\/figcaption><\/figure>\n

Creating a Single Source of Truth<\/b><\/p>\n

Sharing information between QuickBooks and HubSpot improves data integrity at multiple data points. When you update details in one app, you can also make the same changes to the other app. Not only does this reduce time spent maintaining information, it also reduces issues like using outdated information for sending notifications to clients leading to unpaid invoices or late payments.<\/span><\/p>\n

How Does the HubSpot QuickBooks Integration Work?<\/b><\/h2>\n

HubSpot default integration keeps information in sync between the app and QuickBooks \u2013 where most of your financial data lives. Information sharing between your CRM and accounting software reduces manual data sharing where your employees have to manually input data from one app to another.<\/span><\/p>\n

HubSpot has a detailed integration guide in its knowledge base which includes these steps <\/span>[2]<\/span>:<\/span><\/p>\n

    \n
  1. Click on the Marketplace icon in HubSpot\u00a0<\/span><\/li>\n
  2. Search for QuickBooks Online Integration HubSpot<\/span><\/li>\n
  3. Select QuickBooks Online and log in to your QuickBooks Online details<\/span><\/li>\n
  4. Install the app.<\/span><\/li>\n<\/ol>\n

    Integration Notes and Reminders<\/b><\/h3>\n

    When integrating data between HubSpot and QuickBooks take note of the following:\u00a0<\/span><\/p>\n